I have a huge ethical problem with adding grain. Speaking of which, here's a brief behind-the-scenes look at the shooting and scanning of the actual film: But considering the effort and expense of shooting dozens of different film stocks on all manner of cameras and then developing and scanning the film, the pricing seems appropriate. I can see the comment coming already: "it's too expensive, I can get XYZ film plugin for $29! And iMovie has it for free!" Well, yes, and if those plugins are good enough for your purposes, no one's suggesting you buy CineGrain. But the $3,999 unlimited license may certainly make sense for commercial production houses. This indie collection is licensed for projects with a budget up to $50k for budgets up to $100k there's the IndiePro collection (150 or 280 clips for $999 or $1499, respectively) and the Professional license is a 300-clip collection of ProRes 444 clips for. The Indie Filmmaker Collection offers 50 clips at 1080p resolution for $299, and 100 clips at both 2K and 1080p for $499 (this is what I tested). There are a few versions of the package, aimed to appeal to different classes of production (and budget).
The presentation of the package is very nice - not only is the hard drive branded, but the clips are neatly arranged into appropriate directories (35mm, 16mm, headers, etc.), each of which has its own unique icon. Here's a closer look at a slightly less-compressed frame: There's no sound in this clip, and full screen it if you want to be able to see the grain: Again, this is just for testing purposes, as I wouldn't use CineGrain on this particular project (it's not appropriate). The problem with internet video compression is it's very good at filtering out fine details - like grain - so I applied CineGrain clips pretty heavily in a couple of places. To test the CineGrain footage, I applied a few clips to some Canon 5D Mark II test footage I shot for my transmedia project 3rd Rail (which is on hold for now, but will see the light of day. Film grain isn't appropriate for every project, but if you want your video to look like grainy 35mm, 16mm, or 8mm - but can't shoot the real thing - you'll find CineGrain to be a handy addition to your toolbox of tricks. The guys at CineGrain took dozens of different film stocks and painstakingly scanned them in, delivering authentic grain, dirt, headers, tails, lens flares, and flash frames on a nice branded hard drive. There is a grit to film that today's digital cameras lack, and while there are plenty of plugins out there to simulate this grit, there are no substitutes for the real artifacts. But it does have a very particular aesthetic, one chief component of which is grain. And besides, literally nobody makes film cameras anymore.
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